Migration guide

Firebase Dynamic Links Alternative for App Store Links

Google shut down Firebase Dynamic Links on August 25, 2025. If you used them to send people to the right app store, here’s a simple replacement — and an honest note on what it doesn’t replace.

Last checked: October 2026.

Firebase Dynamic Links no longer work. Links on page.link and on custom domains set up through Firebase stopped resolving when the service shut down. Any QR code or shared link that used one now fails.

First: what did you use Dynamic Links for?

Dynamic Links did two quite different jobs. Which one you relied on decides what you need now.

Tapthru replaces this

Sending people to the right app store

One link or QR code for marketing, social posts, print and email that opened the App Store on iPhone and Google Play on Android — with click counts so you could see what worked.

Opening a screen inside your app

Links that opened a specific product or page in your installed app, or remembered it through the install (deferred deep linking). Tapthru doesn’t do this. Use Apple’s Universal Links and Android App Links directly, or a deep-linking platform.

Tapthru vs Firebase Dynamic Links

TapthruFirebase Dynamic Links
Status Active Shut down on August 25, 2025
Send iOS and Android users to the right store Yes, while it ran
QR codes Yes, while it ran
Click analytics Per link and per campaign Yes, while it ran
Your own domain Business plan Yes, while it ran
Open a specific screen in your app — Yes, with the Firebase SDK
Deep link that survives the install (deferred) — Yes, with the Firebase SDK
SDK in your app Not needed Needed for in-app links

How to replace store links in 10 minutes

  1. List where your old links were used — your website, app store descriptions, social bios, email templates, ads and printed material.
  2. Create a free Tapthru account and add each app with its App Store and Google Play links.
  3. Make a campaign link for each place you listed, so you can still see which channel brings visitors — just like your per-link stats in Firebase.
  4. Replace the old links, starting with the ones that get the most traffic.
  5. Reprint QR codes that used page.link. That domain belongs to Google, so those codes can’t be pointed anywhere else.

Only need a QR code, without an account? The free App Store + Google Play QR code generator makes one in seconds.

Used your own domain with Dynamic Links?

If your links ran on your own domain (for example links.yourapp.com) instead of page.link, you control that domain — so you may be able to point it at Tapthru and bring old links back to life, sending them to your store pages. Custom domains are on the Business plan; email us with your setup and we’ll tell you whether it works for you.

Frequently asked questions

When did Firebase Dynamic Links shut down?

On August 25, 2025. Since then, Dynamic Links — on page.link and on custom domains set up in Firebase — no longer work.

Is Tapthru a full replacement for Firebase Dynamic Links?

For sending people to the right app store, with QR codes and click analytics, yes. Tapthru does not open specific screens inside your app or support deferred deep linking.

Do I need to add an SDK to my app?

No. Tapthru works entirely on the web side, so there is nothing to add to your app and no app update to ship.

Is there a free plan?

Yes — one app, three campaign links and 30 days of analytics, free for as long as you like.

One link. One QR code. Simple analytics.

Set up your first smart link in under a minute — free, no credit card.

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